The definition of branding
The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
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The products might be bought in the online stores on the official Taylor Swift website and on the tours' concerns.
Purpose
Taylor Swift offers a range of products with her promotion of new CD and herself in order to increase people's awareness of her music and increase her popularity. The main purpose of selling this products is to aware people about the new product and to give the fans the possibility to differentiate themselves and to prove that they are a real fans of Taylor Swift work.
Format
Taylor Swift also offers a range of products with her promotion of new CD and herself. She is offering calendar with her photos, bags, T-shirts, posters and CDs.
In the calendar she has ordinal photos without any editing or special effects. She seems as a ordinal teenager to look as her fans. She is showing that she is a normal person and that everybody can be successful as her if they work and try. Also they are offering products such as note books, CD covers with her images and posters. Every fans can get it even in the grocery shops if they cannot visit her concerts or online stores.
Content
The products contain Taylor Swift's images and the inscriptions with the name of her albums and singles. Some products are promoting tours and some of them are promoting CD and singles. Some of the inscription on her poster are looking like her sign so the fans will think that they have visited her concert and got her sign personally.
Style
They are selling T-shirt as for men as for women therefore I can conclude that Taylor Swift target audience is teenage girls and boys from 13 to 25 year old.
The style of her products is completely different to Maroon's 5 products. She made her items in romantic style by using mild colours and beautiful picture of birds.
She is using the hand writing style of letters on her products to differentiate her products from other and to leave a feeling that Taylor Swift did these products by herself special only for her fans. On the CDs she also using some graphic designs with photo and the list of the songs so it's easier to identify her disk from others and to be aware what songs are on it.
Target Audience
Taylor Swift target audience is teenage girls and boys from 13 to 25 year old.
Regulatory Bodies
Ariana Grande
Purpose
Ariana Grande is also offering a range of products with her graphic design on them to promote herself as well as her new CDs and tours or singles.
Format
She is offering T-shirts, posters, Cds and bristliest with her images on them. She is trying to different herself by offering some accessories because limited number of singers are doing it. Furthermore she is offering a tickets on her concert with the T-shirt and CD to her fans. And they may buy everything at the same time and don't buy anything during the concert. Her target audience is similar to Taylor Swift's and it's boys and girls teenagers from 13 to 25 years old.
Content
The products are made with Ariana's images on them and with the inscriptions with her name, albums names and singles. She is selling T-shirt as for females as for males with her image on them. Also she is offering a new CD with them so she is promoting her self more and charges a higher price for this.
Style
Her styles is similar to Taylor Swift. She wants to be romantic but at the same time her products look less pure but more bright and eye-catching. Ariana Grande uses different font styles on her products. One part of the inscription with advertisement of her single are written in normal style but the second part are written in hand written style. Ariana seems like an ordinary teenager on her posters. She is trying to be closer to her potential audience and to demonstrate that she is a young girl as most of her fans and everyone can be successful as her if they work.
Target Audience
Ariana's target audience is similar to Taylor Swift's and it's boys and girls teenagers from 13 to 25 years old.
Regulator Bodies
The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Shortlist of fashion institutions
Analyse of graphic design for music artist
Maroon5
Purpose
The main purpose of the promotion items of Maroon 5 bank is to promote the album and singles in order to increase the audience awareness of them therefore the band's revenue would be increased.
The main purpose of items which are presented below is to promote the new Maroon 5 album. All the products are made with the names of the songs or album to increase customers awareness about the group and their songs.
Format
The products are made in form of the promotional graphic designs on the T-shits, iPhone cases, CDs and adverts in popular magazines. Maroon 5 focuses on their songs and albums therefore they are appealing to their merchandisers very seldom. They are not selling themselves, they want to promote their music first of all. They are selling these product with graphic design on their official website where everybody can order it but also they are selling them during the concerts where only people who bought the ticket for the concert can purchase them as souvenirs. Some of the product are made for females as they are using "girls" print such as flowers case above but also there are products for males such as T-shirt below. Therefore the target audience of the Maroon 5 might be women and men from 16 till 40 years old because this style of products is the most appropriate for them.
Content
The graphic designs include the name of the band "Maroon 5" and the name of the album together with the most popular singles. Also sometimes they put the image of the all band and some other images which meet the idea of the inscription on the product.
Style
The products are made in the rock/pop style as they are producing music in this style. The font style on their products is quite simple and that's why it takes audience attention. They are looked outstanding and eye-catching so it's possible to identify a real fans while they are wearing these items. There are products with the images of Maroon 5 group members and with the name of the songs. The style is quite different but most of the products are made in high tech style by using special effect. All the products have bright design on them which attract audience attention.
Target Audience
The target audience of the Maroon 5 might be women and men from 16 till 40 years old because this style of products is the most appropriate for them.
Regulator bodies
graphic designs for the related media product we should consider any legal or ethnical issues which might have an impact on the graphic design products. I decided to look at Advertising Standards Authority (ASA) website in the UK. It's an independent regulator across all media. They are taking the actions against the misleading, harmful and offensive advertisements.
The UK Advertising Codes are written by two industry committees: the Committee of Advertising Practice writes the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing and the Broadcast Committee of Advertising Practice (BCAP) writes the UK Code of Broadcast Advertising.
Everyone is able to complain on any advertisements which might breach some Codes.
Taylor Swift
Purpose
Taylor Swift offers a range of products with her promotion of new CD and herself in order to increase people's awareness of her music and increase her popularity. The main purpose of selling this products is to aware people about the new product and to give the fans the possibility to differentiate themselves and to prove that they are a real fans of Taylor Swift work.
Format
Taylor Swift also offers a range of products with her promotion of new CD and herself. She is offering calendar with her photos, bags, T-shirts, posters and CDs.
In the calendar she has ordinal photos without any editing or special effects. She seems as a ordinal teenager to look as her fans. She is showing that she is a normal person and that everybody can be successful as her if they work and try. Also they are offering products such as note books, CD covers with her images and posters. Every fans can get it even in the grocery shops if they cannot visit her concerts or online stores.
Content
The products contain Taylor Swift's images and the inscriptions with the name of her albums and singles. Some products are promoting tours and some of them are promoting CD and singles. Some of the inscription on her poster are looking like her sign so the fans will think that they have visited her concert and got her sign personally.
Style
They are selling T-shirt as for men as for women therefore I can conclude that Taylor Swift target audience is teenage girls and boys from 13 to 25 year old.
The style of her products is completely different to Maroon's 5 products. She made her items in romantic style by using mild colours and beautiful picture of birds.
She is using the hand writing style of letters on her products to differentiate her products from other and to leave a feeling that Taylor Swift did these products by herself special only for her fans. On the CDs she also using some graphic designs with photo and the list of the songs so it's easier to identify her disk from others and to be aware what songs are on it.
Target Audience
Taylor Swift target audience is teenage girls and boys from 13 to 25 year old.
Regulatory Bodies
graphic designs for the related media product we should consider any legal or ethnical issues which might have an impact on the graphic design products. I decided to look at Advertising Standards Authority (ASA) website in the UK. It's an independent regulator across all media. They are taking the actions against the misleading, harmful and offensive advertisements.
The UK Advertising Codes are written by two industry committees: the Committee of Advertising Practice writes the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing and the Broadcast Committee of Advertising Practice (BCAP) writes the UK Code of Broadcast Advertising.
Everyone is able to complain on any advertisements which might breach some Codes.
Ariana Grande
Ariana Grande is also offering a range of products with her graphic design on them to promote herself as well as her new CDs and tours or singles.
Format
She is offering T-shirts, posters, Cds and bristliest with her images on them. She is trying to different herself by offering some accessories because limited number of singers are doing it. Furthermore she is offering a tickets on her concert with the T-shirt and CD to her fans. And they may buy everything at the same time and don't buy anything during the concert. Her target audience is similar to Taylor Swift's and it's boys and girls teenagers from 13 to 25 years old.
Content
The products are made with Ariana's images on them and with the inscriptions with her name, albums names and singles. She is selling T-shirt as for females as for males with her image on them. Also she is offering a new CD with them so she is promoting her self more and charges a higher price for this.
Style
Her styles is similar to Taylor Swift. She wants to be romantic but at the same time her products look less pure but more bright and eye-catching. Ariana Grande uses different font styles on her products. One part of the inscription with advertisement of her single are written in normal style but the second part are written in hand written style. Ariana seems like an ordinary teenager on her posters. She is trying to be closer to her potential audience and to demonstrate that she is a young girl as most of her fans and everyone can be successful as her if they work.
Target Audience
Ariana's target audience is similar to Taylor Swift's and it's boys and girls teenagers from 13 to 25 years old.
Regulator Bodies
graphic designs for the related media product we should consider any legal or ethnical issues which might have an impact on the graphic design products. I decided to look at Advertising Standards Authority (ASA) website in the UK. It's an independent regulator across all media. They are taking the actions against the misleading, harmful and offensive advertisements.
The UK Advertising Codes are written by two industry committees: the Committee of Advertising Practice writes the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing and the Broadcast Committee of Advertising Practice (BCAP) writes the UK Code of Broadcast Advertising.
Everyone is able to complain on any advertisements which might breach some Codes.
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